Privacy Policy
Last Updated: May 8, 2026
Modern Urban Prepper (“we,” “us,” or “our”) operates the website modernurbanprepper.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
Google Analytics Tracking and Cookies
We use Google Analytics to collect information about how visitors use our site. Google Analytics uses cookies — small text files placed on your device — to help analyze website traffic. The information generated by cookies about your use of the website (including your IP address) is transmitted to and stored by Google. We use this data to understand visitor behavior, improve our content, and enhance user experience. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Cookies
Our website uses cookies for analytics purposes (Google Analytics), advertising functionality, and to remember your preferences. You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of the website.
Affiliate Links Disclosure
Modern Urban Prepper participates in affiliate marketing programs, including the Amazon Services LLC Associates Program and other survival/preparedness product affiliate programs. This means that when you click on certain links on our site and make a purchase, we may earn a commission at no additional cost to you. These affiliate relationships do not influence our editorial content or product recommendations. We only recommend products we genuinely believe will benefit our readers’ preparedness efforts.
Display Advertising
We may display advertisements on our website through services such as Google AdSense and other advertising networks. These services may use cookies and similar technologies to serve ads based on your prior visits to our website or other websites. Third-party ad servers or ad networks use technologies like cookies, JavaScript, or web beacons in their advertisements and links that appear on our site. We are Mediavine-ready and may implement premium advertising solutions in the future. You can opt out of personalized advertising by visiting Google’s Ads Settings.
Contact Form Data Handling
When you submit information through our contact form, we collect your name, email address, and message content. This information is used solely to respond to your inquiry and is not shared with third parties. We retain contact form submissions only as long as necessary to address your request and may delete them afterward. We do not add contact form submissions to any marketing lists without your explicit consent.
Calculator Tool Data
Our website features various preparedness calculator tools (such as water storage calculators, emergency supply calculators, and similar utilities). All calculations are performed entirely in your browser using client-side JavaScript. We do not collect, store, transmit, or process any data you enter into our calculator tools. Your inputs remain on your device and are not sent to our servers or any third party.
Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
- The right to access the personal data we hold about you
- The right to request correction of inaccurate data
- The right to request deletion of your data
- The right to opt out of data collection (e.g., via cookie settings or Google Analytics opt-out)
- The right to data portability where applicable
Contact Information
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us through our Contact Page.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.